A business can't function without a website in today's digital era. It's the core of your organization's digital marketing strategy and the first point of contact with clients. The website enables your clients to connect with your business. A responsive, custom e-commerce website design helps you showcase your brand offerings, unique selling points, and fundamental beliefs. A survey found that 88% of Americans look at a company's website before buying. Because of this, the website's bounce rate, reputation, and conversion rate all matter to rank on google search results.